The Death of the “Air Freshener”: How EVs are Forcing a Revolution in Car Scents.
Why silence, sensors, and aesthetics are the new currency in the automotive aftermarket The Car is the New Third Space For decades, the car air freshener market was simple: a cardboard tree hanging from the mirror or a plastic clip on the vent. It was functional, cheap, and disposable. But the game has changed. As Electric Vehicles (EVs) take over the roads, the car interior is no longer just a cockpit; it has become a “Third Space”—a mobile sanctuary between work and home. Drivers use this space for calls, meditation, and decompression. This shift in user behavior is forcing a hardware revolution. Here are the 3 critical trends we are […]
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