Industrial Design Partner for Custom Electronics ODM

ODM · Concept to production

Industrial design partner for custom electronics ODM

WD Aroma ODM projects are designed with Shenzhen Fengqiao Industrial Design — an electronics-focused industrial design studio led by Mr. Gao. One team takes your product from first concept sketches to tooling-ready files and production follow-up.

Why it mattersThe design phase decides what an ODM project is worth

A diffuser that looks like every other unit on the shelf competes only on price. Industrial design is where your ODM project earns its own silhouette, its own CMF — color, material and finish — and a structure that can actually be tooled and assembled at scale.

01 · DIFFERENTIATION

A product, not another shared shell

A new appearance and CMF direction keep your line out of a direct price fight with identical-mold listings.

02 · BUILDABILITY

ID and structure developed together

Appearance modeling and mechanical structure move in parallel, so the design survives DFM review, mold making and assembly.

03 · LOWER TOOLING RISK

Fewer molds, shared internals

Modular internal structures reuse shared parts so only appearance shells need new tooling. A recent ceramic project cut 5 mold sets down to 2 and lowered tooling from $24,000 to $5,000 — see the case.

Meet the designer

Mr. Gao, lead industrial designer at Shenzhen Fengqiao Industrial Design

Mr. Gao

Lead Industrial Designer · Shenzhen Fengqiao Industrial Design Co., Ltd. (深圳市枫桥工业设计有限公司)

Fengqiao Industrial Design is a Shenzhen-based studio focused on consumer and commercial electronics. Its one-stop scope runs from concept design through structural engineering, 3D prototyping, DFM and production support.

  • 31 selected projects are shown on this page
  • Work spans 8 product groups: oil-pod vaporizers, aroma diffusers, audio, office and mobile devices, smart home, security and vision, personal care, and power products
  • Both aroma diffusers in the portfolio were designed for WD Aroma product programs
  • Mr. Gao’s full CV, client list and category-matched case files are available on request

Selected workIndustrial design portfolio

Every product below is a rendering from the designer’s own project files. Client marks shown on some units are left as delivered.

Oil-pod vaporizers

1 PROJECT · NEW · DISPOSABLE OIL POD + COIL ATOMIZATION

Featured program: a slim disposable vaporizer built around a sealed oil pod and a coil-based atomization system. The same platform carries over to custom essential-oil chambers for aroma and wellness brands — oil-chamber geometry, mouthpiece and shell finish are open for customization. Three shell finishes shown; the champagne-gold unit carries a laser-engraved client logo.

Aroma diffusers

2 PROJECTS · WD AROMA PROGRAMS

Smart audio

7 PROJECTS

Smart office & mobile devices

6 PROJECTS

Smart home IoT

5 PROJECTS

Smart security & machine vision

4 PROJECTS

Personal care appliances

4 PROJECTS

Power products

2 PROJECTS

How it worksConcept-to-production design process

Six stages take an ODM project from a written brief to a factory-ready product. Stages 1–4 are the design track; stages 5–6 run together with mold making and production.

STEP 01

Design brief

Reference products, target dimensions, capacity and features, planned quantity and target market define the brief.

STEP 02

Concept & CMF

Hand sketches, concept renderings and the color, material and finish direction, reviewed before any CAD work.

STEP 03

3D CAD modeling

Appearance (ID) models and mechanical structure — housing, mounts, seals and assembly — built in parallel.

STEP 04

Prototype validation

Hand-board samples verify form, fit and function; prototyping starts at $100 per set with a minimum of 2 sets.

STEP 05

DFM & tooling

Design-for-manufacturing review produces mold-ready files; injection tooling runs about $3,000 per set.

STEP 06

Production follow-up

First-article checks, tooling adjustment and production-line support through to finished goods.

FeesDesign and prototyping costs on an ODM project

The design work above is billed as part of your ODM project using the same reference fees published on the OEM/ODM cost breakdown:

Industrial design fee$1,500

$1,500–$3,000 for CNC-metal projects; paid in advance.

3D prototype set$100+

Per set, minimum 2 sets — one kept on file, one sent to you.

Custom PCB design$450

Only when the project needs a custom motherboard or circuit.

Refund policyVolume orders

Design and tooling fees may be refundable on volume orders; binding terms are stated on the formal quotation.

These are historical reference fees, not fixed quotations. Each project is priced after we review your drawings, photos or reference product. A prototype-only track takes about 1 month; projects with new injection molds take about 6 months.

How do ODM customers work with the industrial designer?

WD Aroma’s industrial design partner is Shenzhen Fengqiao Industrial Design Co., Ltd., led by lead designer Mr. Gao. The studio covers concept sketches, CMF direction, appearance and structural 3D CAD, hand-board prototyping, DFM review and production follow-up for consumer and commercial electronics.

The design fee is $1,500 for most product types and $1,500–$3,000 for CNC-metal projects. 3D prototypes cost $100 or more per set with a minimum of two sets, and custom PCB design adds about $450 when required. Design and tooling fees may be refundable on volume orders; binding terms are stated on the quotation. Prototype work takes about one month; a full new-mold project takes about six months.

Buyers can also commission minor modifications to an existing WD Aroma model instead of a full new design; the team will confirm which path fits the brief and quote the design fee accordingly.

Frequently asked questions

Who is the industrial designer behind WD Aroma ODM projects?
Mr. Gao is the lead industrial designer at Shenzhen Fengqiao Industrial Design Co., Ltd. (深圳市枫桥工业设计有限公司), a Shenzhen studio focused on consumer and commercial electronics. The portfolio on this page shows 31 selected projects across eight product groups, including oil-pod vaporizers and two aroma diffusers designed for WD Aroma programs.
What does concept-to-production industrial design include?
Six stages: design brief, concept and CMF direction, 3D appearance and structural CAD, hand-board prototyping, DFM review with mold-ready files, and production follow-up including first-article checks and tooling adjustment.
How much is the industrial design fee for an ODM diffuser?
The reference design fee is $1,500 for most product types and $1,500–$3,000 for CNC-metal projects. It is paid in advance and may be refundable on volume orders; binding terms are stated on the formal quotation.
Does the design fee include prototypes?
No. 3D prototypes are billed separately from $100 per set with a minimum of two sets — one stays on file and one is sent to you. Custom PCB design, when needed, is a separate $450.
Can I commission a minor modification instead of a full new product?
Yes. If an existing WD Aroma model is close to what you need, the design team can change appearance, CMF or specific features around the shared internal structure — the “new market” path on the OEM/ODM page. The scope and design fee are confirmed after we see your reference and requirements.
What do you need from me to start the design phase?
A short brief: reference photos or products, target size or capacity, the features you want changed or added, planned order quantity and target market. Send it through the ODM inquiry page and the design work is scoped from there.
How are design files and confidentiality handled?
Project files, deliverables and usage terms are confirmed on your quotation and contract. If you need an NDA before sharing proprietary material, send it to your WD Aroma contact before the design phase starts.

Start your ODM design project

Send your reference product and requirements — the design team will confirm the concept-to-production scope, fees and timeline before any tooling commitment.

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Or request a sample of an existing model first · Browse all case studies

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